https://shadesandseasons.com/2026-08-21https://shadesandseasons.com/share-home.svg https://shadesandseasons.com/news/coty-reports-sales-boost/2026-08-21https://shadesandseasons.com/share-coty-reports-sales-boost.svgA close-up of a gloved hand holding a Gucci Beauty makeup bottle, with a few drops of the...Coty's latest financial report reveals a boost in sales, but the company is facing challenges with increased losses and a predicted decline in revenue due to the upcoming transfer of Gucci Beauty https://shadesandseasons.com/news/beauty-industry-news-fragrance/2026-08-21https://shadesandseasons.com/share-beauty-industry-news-fragrance.svgRose, rose blossom, rose flower, stamens, pistils, petals. Beauty Trends close upThe beauty industry is seeing a rise in fragrance layering, with customers creating unique blends by mixing fragrances and matching them with body mists or lotions. Meanwhile, the approval of new... https://shadesandseasons.com/news/beauty-launches-watch/2026-08-21https://shadesandseasons.com/share-beauty-launches-watch.svgSecret. Beauty Trends close upThis week's top beauty launches include new products from Saltair, Prequel, Milk Makeup, and more (Source: TheIndustry.beauty (UK)) https://shadesandseasons.com/news/fragrance-layering-rise/2026-08-21https://shadesandseasons.com/share-fragrance-layering-rise.svgYoung woman with red lipstick and flowing hair outdoors. Beauty Trends close upThe Perfume Shop reports a shift in customer behavior, with shoppers experimenting with fragrance layering, combining different scents and products to create unique fragrances https://shadesandseasons.com/news/tropic-skincare-unveils-revamped-e229b10f/2026-08-20https://shadesandseasons.com/share-tropic-skincare-unveils-revamped-e229b10f.svgWoman, model, fashion, portrait, profile, young woman. Beauty TrendsTropic Skincare has reopened its headquarters in Croydon, England, UK, after completing phase one of a £5 million investment (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/kate-winslet-renews-partnership-63c0abdb/2026-08-20https://shadesandseasons.com/share-kate-winslet-renews-partnership-63c0abdb.svgA close-up of a woman with red lips wearing a floral-patterned outfit, exuding style and...Kate Winslet has renewed her partnership with Oslo Skin Lab, continuing as the global face of its flagship collagen supplement, The Solution Beauty Collagen. (Source: TheIndustry.beauty (UK)) https://shadesandseasons.com/news/al-paris-names-kristen-990a4d38/2026-08-20https://shadesandseasons.com/share-al-paris-names-kristen-990a4d38.svgClose-up of a smiling woman with vibrant makeup and hair flip. Studio shot. Beauty Trends...L’Oréal Paris has appointed American actress Kristen Bell as its new Global Ambassador, who will front the brand's upcoming Age Perfect Cell Renewal Midnight Cream campaign. https://shadesandseasons.com/news/gisou-cco-emma-bunyard-a938691f/2026-08-20https://shadesandseasons.com/share-gisou-cco-emma-bunyard-a938691f.svgA fashionable young woman with decorated eyebrows and vibrant red lipstick against a light...Emma Bunyard, Chief Commercial Officer at Gisou, shares her insights on the beauty industry, its opportunities and challenges, and the key skills required for leadership in the sector. https://shadesandseasons.com/news/gattefoss-launches-preservative-free-c8c97efc/2026-08-20https://shadesandseasons.com/share-gattefoss-launches-preservative-free-c8c97efc.svgPhone, smartphone, screen, tiktok, social, tik tok. Beauty Trends technologyGattefossé has introduced a new preservative-free version of its Gatuline Link n Lift active ingredient, designed for the delicate eye contour area. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/celebrities-rumoured-launch-beauty-ba8730c1/2026-08-20https://shadesandseasons.com/share-celebrities-rumoured-launch-beauty-ba8730c1.svgA stunning winter-themed portrait of a woman with icy makeup and elegant accessories. Beauty...Several celebrities are reportedly planning to launch their own beauty brands, including Tate McRae, Lindsay Lohan, Sydney Sweeney, Harper Beckham, Kim Kardashian, and Zara Larsson. https://shadesandseasons.com/news/haut-ai-grupo-botic-3464bef7/2026-08-20https://shadesandseasons.com/share-haut-ai-grupo-botic-3464bef7.svgFairy lights, laugh, face, girl, trend, lovely. Beauty TrendsBrazil's beauty market leader Grupo Boticário has partnered with Haut.AI to deploy AI-powered skin analysis technology across its 4,000 stores nationwide, following a successful pilot that... https://shadesandseasons.com/news/lynx-world-cup-marketing-4f89ad07/2026-08-20https://shadesandseasons.com/share-lynx-world-cup-marketing-4f89ad07.svgDetailed view of closed eyes adorned with sparkling glitter for a creative makeup look. Beauty...Lynx's FIFA World Cup 2026 advertising campaign achieves significant social reach, capitalizing on the global football craze. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/squalane-plant-derived-emollient-124a5a1f/2026-08-19https://shadesandseasons.com/share-squalane-plant-derived-emollient-124a5a1f.svgThree diverse young women posing confidently, showcasing beauty and confidence. Beauty TrendsSqualane, a plant-derived emollient, closely mimics the skin’s natural squalene, offering hydration and barrier protection. Unlike its shark-derived counterpart, squalene, squalane is sustainably... https://shadesandseasons.com/news/dsm-firmenich-proposes-richard-52cc0cea/2026-08-19https://shadesandseasons.com/share-dsm-firmenich-proposes-richard-52cc0cea.svgCosmos flower, flower, purple, flower background, plant, backlighting. Beauty Trends...Dsm-firmenich announces Thomas Leysen's retirement as Chair of the Board of Directors, with Richard Ridinger proposed as his successor. The transition is set for October 19, pending shareholder... https://shadesandseasons.com/news/est-lauder-companies-reports-62ca16ba/2026-08-19https://shadesandseasons.com/share-est-lauder-companies-reports-62ca16ba.svgFlower, flowers, violet, green, flower bud, spring. Beauty Trends backgroundEstée Lauder Companies (ELC) achieved a 5% increase in net sales to $15 billion in 2026, driven by growth in fragrance and skin care, as well as US tariff refunds. The company also expanded its... https://shadesandseasons.com/news/ice-spice-makes-fragrance-913c7f32/2026-08-19https://shadesandseasons.com/share-ice-spice-makes-fragrance-913c7f32.svgGirl, black, afro-american, model, beautiful, earrings. Beauty TrendsRapper Ice Spice launches her first fragrance, In Ha Mood, in collaboration with Revlon, marking her entry into the beauty industry with a floral-fruity amber scent inspired by her 2023 hit single. https://shadesandseasons.com/news/ulta-beauty-welcomes-pacsun-5ea7fd55/2026-08-19https://shadesandseasons.com/share-ulta-beauty-welcomes-pacsun-5ea7fd55.svgProfessional hairdressing tools meticulously arranged in a flat lay, showcasing combs, clippers...Ulta Beauty has appointed Brieane Olson, CEO of PacSun, to its board of directors, bringing over 20 years of specialty retail experience. The move fills a vacancy left by Kelly Garcia, who is... https://shadesandseasons.com/news/lindsay-lohan-potential-beauty-ab12335a/2026-08-19https://shadesandseasons.com/share-lindsay-lohan-potential-beauty-ab12335a.svgOLA SZKOLDA Photo Shoot Follow: https: instagram.com olaszkolda Ola Szkołda is a rising Polish...Actress Lindsay Lohan is reportedly gearing up to launch a beauty brand called Linlo Beauty, according to trademark and financial documents. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/blockbuster-fragrance-launches-steal-d3365cd4/2026-08-19https://shadesandseasons.com/share-blockbuster-fragrance-launches-steal-d3365cd4.svgTulips, pink, flower background, flowers, petals, bloom. Beauty Trends close upMajor fragrance brands are releasing high-profile extensions and new franchises, with Hollywood faces on board to help them break through. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/la-roche-posay-opens-5059b2eb/2026-08-19https://shadesandseasons.com/share-la-roche-posay-opens-5059b2eb.svgButterfly, flower, pollinate, pollination, wings, butterfly wings. Beauty Trends close upLa Roche-Posay has opened applications for its 2026 Young Investigator Grant, a competitive funding programme celebrating its 20th anniversary. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/colgate-partners-bts-hope-da6ac2d5/2026-08-18https://shadesandseasons.com/share-colgate-partners-bts-hope-da6ac2d5.svgStunning woman in a sparkly outfit with red eyebrows and lipstick, embracing glamour and style...Colgate has teamed up with K-pop star j-hope to launch its new vitamin C-powered whitening toothpaste in the Asia-Pacific market. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/beauty-buzziest-family-run-d352a727/2026-08-18https://shadesandseasons.com/share-beauty-buzziest-family-run-d352a727.svgFidget spinner, toy, trend, spinner, to play, rotate. Beauty TrendsMeet the family-run businesses making waves in the beauty industry, where personal relationships turn into professional partnerships. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/urban-beauty-trends-shift-cb15aedd/2026-08-18https://shadesandseasons.com/share-urban-beauty-trends-shift-cb15aedd.svgBuffalo, full, wildlife, black buffalo, desktop backgrounds, close up. Beauty TrendsAs consumers increasingly live in urban environments, the beauty industry is adapting to meet their changing needs. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/dreame-technology-faces-backlash-9f728a52/2026-08-18https://shadesandseasons.com/share-dreame-technology-faces-backlash-9f728a52.svgArtistic portrait of two diverse women with bold creative makeup and poses. Beauty Trends...The National Advertising Division has recommended that Dreame Technology modify or discontinue its advertising claim that its hair styling tools can dry hair in two minutes. https://shadesandseasons.com/news/basics-rheology-workshop-set-27131c80/2026-08-18https://shadesandseasons.com/share-basics-rheology-workshop-set-27131c80.svgSelfie, portrait, phone, mobile, device, smartphone. Beauty Trends professional photographyA two-day workshop on the fundamentals of rheology is scheduled for September, offering expert-led sessions, practical demonstrations, and hands-on laboratory work. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/pattern-beauty-expands-range-2bf2eb82/2026-08-18https://shadesandseasons.com/share-pattern-beauty-expands-range-2bf2eb82.svgCrop young woman with stylish makeup and bronze skin looking at camera against black background...Pattern Beauty, the textured hair care brand founded by actress Tracee Ellis Ross, has expanded its Heat Collection line-up with a new hair tool, styling product and shampoo aimed at straight styling. https://shadesandseasons.com/news/neal-yard-remedies-expands-56076fbc/2026-08-18https://shadesandseasons.com/share-neal-yard-remedies-expands-56076fbc.svgRose, flower, red rose, rose bloom, petals, rose petals. Beauty Trends close upThe British natural cosmetics chain marks its 45th anniversary with new store openings, fragrance launches, and a focus on its hero ranges. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/space-nk-opens-waitlist-d308df71/2026-08-18https://shadesandseasons.com/share-space-nk-opens-waitlist-d308df71.svgStylish young woman in fur coat poses elegantly in studio. Beauty Trends professional photographyThe highly-anticipated 2026 beauty advent calendar from Space NK is now available for pre-order, featuring 'bestsellers' and valued at over £1,200. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/rabanne-partners-warehouse-project/2026-08-17https://shadesandseasons.com/share-rabanne-partners-warehouse-project.svgA young woman, with a diverse, medium-brown skin tone, is shown from behind, her shoulders and...Rabanne has been named the Exclusive Fragrance Partner of The Warehouse Project, a club series celebrating its 20th anniversary. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/beauty-trends-henkel-recalls/2026-08-17https://shadesandseasons.com/share-beauty-trends-henkel-recalls.svgA close-up of a hand holding a bottle of Schwarzkopf Professional Osis Grip hair spray, with a...Henkel has voluntarily recalled select batches of Schwarzkopf Professional Osis Grip in the US due to a potential packaging issue that may cause the product to leak and create a risk of explosion. https://shadesandseasons.com/news/westman-atelier-emea-gm/2026-08-17https://shadesandseasons.com/share-westman-atelier-emea-gm.svgA close-up, 16:9 landscape shot of a hand, with diverse, dark skin tone, applying a rich...Anna Marcovici, General Manager for Europe, Middle East, and Africa (EMEA) at Westman Atelier, is leaving the luxury beauty brand after six-and-a-half years. She played a key role in expanding the... https://shadesandseasons.com/news/oriflame-appoints-ceo-guide/2026-08-17https://shadesandseasons.com/share-oriflame-appoints-ceo-guide.svgA close-up of a hand, with a diverse, medium-toned skin texture, applying a vibrant...Oriflame has appointed Kenneth Benaim Campbell as its new CEO, replacing Anna Malmhake who has stepped down after three years in the role. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/boots-trend-forecaster-brings-b74de5/2026-08-17https://shadesandseasons.com/share-boots-trend-forecaster-brings-b74de5.svgA close-up shot of Grace Vernon's hand, mid-motion, as she holds a small bottle of a vibrant...Grace Vernon, head of Boots Ignite, Foresight and Trends, discusses how her team rapidly identifies and launches trending beauty brands, including viral products and wellness innovations, into... https://shadesandseasons.com/news/rituals-unveils-make-up-a451e0/2026-08-17https://shadesandseasons.com/share-rituals-unveils-make-up-a451e0.svgA close-up of a hand applying a rich, golden-hued foundation from a Rituals make-up collection...Beauty brand Rituals has launched a new make-up collection that combines creamy textures with high-performance skin care actives. (Source: Cosmetics Business (UK)) https://shadesandseasons.com/news/sephora-expands-uk-presence-9513e4/2026-08-17https://shadesandseasons.com/share-sephora-expands-uk-presence-9513e4.svgA close-up of a hand applying a vibrant, glossy lipstick swatch onto a smooth, medium-toned...Sephora UK has opened its latest store in Glasgow, marking its 17th UK location and the final launch of its 'Sephora Summer' 2026 openings. The 4,940sqft space at Silverburn shopping centre... https://shadesandseasons.com/news/revitalash-cosmetics-introduces-dark-111ab8/2026-08-16https://shadesandseasons.com/share-revitalash-cosmetics-introduces-dark-111ab8.svgClose-up portrait showcasing creative floral eyebrow art with vibrant flowers, focused on makeup...RevitaLash Cosmetics expands its popular Length Define Tubing Mascara collection with a new Dark Brown shade, catering to the growing demand for natural, neutral makeup looks. The formula... https://shadesandseasons.com/news/singer-tate-mcrae-may-491b6c/2026-08-16https://shadesandseasons.com/share-singer-tate-mcrae-may-491b6c.svgClose-up portrait of a woman with blue veil and intense gaze, set against a gray background...A recent trademark filing suggests that singer Tate McRae may be planning to launch her own beauty brand, covering a range of products including fragrances and skin care preparations. https://shadesandseasons.com/news/croda-beauty-honoured-pioneering-b33611/2026-08-16https://shadesandseasons.com/share-croda-beauty-honoured-pioneering-b33611.svgWoman in sunglasses with cherry blossoms and houses. Beauty TrendsCroda Beauty's Biodegradability Initiative wins the Sustainability Initiative of the Year at the inaugural Cosmetics Business Innovation Awards for drastically reducing testing time from 28 days... https://shadesandseasons.com/news/behind-scenes-beauty-industry-a078c7/2026-08-16https://shadesandseasons.com/share-behind-scenes-beauty-industry-a078c7.svgOLA SZKOLDA Photo Shoot Follow: https: instagram.com olaszkolda Ola Szkołda is a rising Polish...A new series from *Cosmetics Business* offers a glimpse into the daily lives of top beauty executives, revealing their biggest challenges, surprising moments, and essential beauty products. https://shadesandseasons.com/news/jo-malone-london-enters-477098/2026-08-16https://shadesandseasons.com/share-jo-malone-london-enters-477098.svgClose-up of a makeup artist organizing a professional cosmetic kit with brushes and tools...The Estée Lauder Companies-owned fragrance brand has partnered with Epic Games' Fortnite to promote its new Sea Salt & Bergamot collection, but will this bold marketing move pay off with Gen Z... https://shadesandseasons.com/news/harvey-nichols-acquired-frasers-4ef084/2026-08-16https://shadesandseasons.com/share-harvey-nichols-acquired-frasers-4ef084.svgPortrait of a woman with bold blue eyeshadow and red lips against a blue background. Beauty...Frasers Group, a UK retail empire, has acquired Harvey Nichols, a struggling luxury department store chain, saving it from administration. The acquisition includes Harvey Nichols' flagship store... https://shadesandseasons.com/news/skin-cupid-brings-beauty-586af9/2026-08-16https://shadesandseasons.com/share-skin-cupid-brings-beauty-586af9.svgStriking close-up portrait of a woman with bold blue makeup against a blue background. Beauty TrendsSkin Cupid, a UK-based K-beauty retailer, is launching a multi-stop summer roadshow across the UK, bringing leading Korean beauty brands to its consumers in Manchester, Edinburgh, Leeds, and... https://shadesandseasons.com/news/summer-final-flourish-eight-2e0617/2026-08-16https://shadesandseasons.com/share-summer-final-flourish-eight-2e0617.svgClock, time, pocket watch, old, antique, writing. Beauty TrendsThis week’s beauty highlights include YSL Beauty’s new cushion foundation, Lemme’s NAD+ supplement for longevity, and summer-inspired fragrances from Michael Kors and The Nue Co. https://shadesandseasons.com/seasons/2026-08-19 https://shadesandseasons.com/fashion-weeks/2026-08-21 https://shadesandseasons.com/industry/2026-08-21 https://shadesandseasons.com/topics/brand-launches/2026-08-21 https://shadesandseasons.com/topics/sec-fashion-weeks/2026-08-21 https://shadesandseasons.com/topics/sec-industry/2026-08-21 https://shadesandseasons.com/about/ https://shadesandseasons.com/sources-and-methods/ https://shadesandseasons.com/corrections/