Lindsay Lohan's Potential Beauty Brand Raises Questions
Actress Lindsay Lohan is reportedly gearing up to launch a beauty brand called Linlo Beauty, according to trademark and financial documents.
Lindsay Lohan is potentially preparing to enter the beauty industry with her own brand, Linlo Beauty. According to trademark and financial documents, a trademark application for the brand was made on April 2 this year.
The filing, which lists Lohan's business entity Crossheart Productions as the owner, encompasses a wide range of cosmetics, including body cream, cleansing milk, eye cream, gel eye patches, sunscreen, make-up, nail polish, and self-tanning cream. This is not the first time Lohan has expressed interest in the beauty industry, as she revealed last year that she was developing a skin care line.
In an interview with Elle magazine, Lohan mentioned that she was being specific and meticulous about her product line because she is "crazy about my skin and health." She also mentioned that she was testing serums for the line.
Lohan is not the only celebrity reportedly entering the beauty industry. Singer Tate McRae, Harper Beckham, the 14-year-old daughter of Victoria and David Beckham, and Euphoria actress Sydney Sweeney are also potentially gearing up to launch their own beauty brands.
However, this move comes after several high-profile failures of celebrity-backed beauty lines, including Drew Barrymore's Flower Beauty, Kate Moss' Cosmoss, and Gwen Stefani's Gxve Beauty.
The following are some of the celebrities reportedly entering the beauty industry:
| Celebrity | Beauty Brand | | --- | --- | | Lindsay Lohan | Linlo Beauty | | Tate McRae | (trademark filing) | | Harper Beckham | (rumored) | | Sydney Sweeney | Syrn |
Lara Verdugo, a former executive at pharmaceutical company ISDN and Procter & Gamble, has been named CEO of Linlo Beauty. Lohan's husband, Bader Shammas, is also listed as a related person to the brand.
The beauty industry is a competitive market, and it remains to be seen whether Linlo Beauty will be successful. However, with Lohan's dedication to her skin care line and her experience in the entertainment industry, it is possible that her brand could make a significant impact.
The Pure Beauty Awards, which take place on October 15, 2026, at the Grosvenor House Hotel in London, UK, will be celebrating its 25th anniversary. Tickets are now available for the event, which will recognize and celebrate this year's winners in the beauty industry.
