Every Beauty Trends story tagged Boots.
Bootstrapped brand Element Brooklyn is on track to more than double sales to $19 million this year. Its strategy centers on offering refills priced 70-80% below luxury candles and soaps from brands like Diptyque and Aesop.
Boots has launched a new marketing campaign called 'Give It Some Boots', shifting from category-led advertising to focus on customer missions like skin and
The Australian skincare brand Wrinkles Schminkles will launch in over 60 Boots stores and online from 9 September, marking its first UK retail partnership
Boots reports that September is becoming a second wellness reset for UK consumers, with 44% saying it is the right time to start healthy habits again. The study, based on a nationally representative survey of 2,000 adults conducted from 5 to 7 August 2026, also found that 48% regret not investing in wellbeing before winter.