Shades and Seasons

Latest Beauty Trends news

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The edit

Profiles

Aw 2024

Aw 2024

Autumn/Winter 2024 · 2020s decade

Aw 2025

Aw 2025

Autumn/Winter 2025 · Second half of the year

Data and guides

The rest

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Common questions

Is this a how-to site?

No. Shades and Seasons is about what is arriving rather than how to do it, which is why the sections are Seasons, Fashion weeks, Trends, Colour and Industry. Application technique belongs elsewhere. If you want steps, the linked source articles are more likely to have them.

What does the show calendar mean here?

Fashion weeks and Seasons are keyed to the European show cycle, so coverage clusters around those dates and thins out between them. Trends and Colour carry what has been reported off the back of them, and Industry deals with the businesses behind it.

Where is the reporting from?

From named fashion and beauty publications, brand statements and show organisers, summarised and credited with a link to the original in every piece. Claims about what is trending belong to the outlet that made them, and they are attributed.

Is there a byline?

No article has one. Pieces are written with automated assistance from the source material, and the publication that reported it takes the author's place, as the Sources and methods page describes.

Does the site run advertising or tracking?

Neither. No cookies are set, no analytics run, and nothing is loaded from a third-party host, so a visit here is not recorded anywhere but your own browser history.

How current is the front page?

It reorders as pieces land through the day, so the top of it is the newest reporting summarised rather than a fixed daily selection. There is no print-style edition.