Rituals Unveils New Make-up Collection with Skin Care Focus

Beauty brand Rituals has revitalised its colour cosmetics offering with a new collection that combines creamy, lightweight textures with high-performance skin care actives. The 21-piece Make-up and Lip Care collection includes a range of products such as a peptide-rich liquid blush and a mascara infused with phyto keratin and castor oil. According to Rituals, this collection answers the need for colour cosmetics with added care, as consumers increasingly look for products that combine care and performance in their beauty routines. Lot van Rij, Executive Director of Innovation & Product Life Cycle Management for Rituals, stated that beauty routines are becoming more intuitive, and consumers are seeking out products that combine care and performance. The Make-up and Lip Care collection is designed to meet this need, with skin care-powered formulas and effortless essentials. ## Skin Care-Powered Formulas The collection's focus on skin care actives is a key aspect of its design. Rituals aimed to create an intuitive beauty wardrobe that makes getting ready feel effortless, while still delivering the performance people expect from modern make-up. The collection is designed to enhance rather than conceal, helping people create a fresh, natural look while caring for their skin and lips. ## A More Complete Beauty Routine Rituals believes that the collection enables a more holistic beauty experience that fits naturally within the brand. By combining skin care actives with intuitive colour cosmetics, the brand is creating a more complete beauty routine in which skin care and make-up work together. This approach is in line with the brand's caring philosophy, high-quality ingredients, and sensorial experience that customers know from its skin care products. The launch of the Make-up and Lip Care collection is seen as a natural next step for Rituals, which has identified an opportunity to bring its caring philosophy and high-quality ingredients into everyday make-up. With this collection, Rituals aims to offer a more complete beauty experience that combines the benefits of skin care and make-up.