Fragrance
Every fragrance we track across beauty trends, 12 entries in all.
Parfex Explores New Alcohol-Free Fragrance Technologies
Parfex is introducing NovaSilk® and NovaSilk® Clear, two new alcohol-free fragrance technologies developed by Iberchem.
Gulf Fragrance Brands Target Latin America's Growing Market
Middle Eastern perfume houses are expanding into Latin America, where fragrance makes up 65% of beauty sales. E-commerce giant Mercado Libre has...
Element Brooklyn Projects $19M Sales With Luxury Fragrance
Bootstrapped brand Element Brooklyn is on track to more than double sales to $19 million this year. Its strategy centers on offering refills priced...
Escentric Molecules opens first store in Berlin
The cult fragrance brand Escentric Molecules has opened its first permanent physical store in Berlin's Mitte district, marking a new chapter after 20...
Meiyume's AW26 Concepts Target Longevity, Skinification
Meiyume has previewed three Autumn/Winter 2026 beauty concepts focused on K-beauty longevity, skin-benefiting colour, and alcohol-free fragrance.
Armani Beauty Celebrates Cinema at the Venice Film Festival
For the ninth year, Armani Beauty was the official beauty sponsor of the Venice Film Festival, launching a new men's fragrance, hosting ambassador...
Perfume's Fantasy Notes Evoke Kitten Fur, Wet Concrete
Fragrance brands are creating 'fantasy notes'-synthetic accords for scents like kitten fur and wet concrete-to deepen storytelling and offer escapism
Cosmoprof Asia 2026 expands with dedicated
The Cosmoprof Asia 2026 B2B beauty trade show in Hong Kong will feature an expanded fragrance programme and targets over 78,000 visitors.
Master Perfumer Alberto Morillas Reveals Five Fall 2026
Alberto Morillas, founder of Mizensir and creator of iconic scents like CK One and Gucci Bloom, outlines five key fragrance trends for fall 2026...
Mane Acquires Citrus Specialist Cvista
French fragrance and flavor group Mane has acquired American citrus fractionation specialist Cvista, aiming to boost its innovation in rare molecules...
Charlotte Tilbury partners with Practical Magic 2
Charlotte Tilbury Beauty has been named the exclusive make-up, skin care and fragrance partner for the upcoming Warner Bros. Film *Practical Magic 2*.
Floral Street Launches Refillable Scentsticks Balms
Floral Street introduces refillable solid fragrance balms called Scentsticks, tapping into the scentmaxxing trend.
Mane acquires Cvista for citrus innovation
Fragrance group Mane has bought U.S.-based Cvista to boost its access to advanced citrus fractionation technologies and rare natural ingredients.
Max Mara Debuts Le Parfum With Shiseido
Max Mara has launched its first fragrance, Le Parfum, under a long-term partnership with Shiseido. The woody scent is priced from £104.
Fenty Beauty, Olaplex, Ouai launch August 6
Fenty Beauty updates its Pro Filt'r foundation with a new formula and 50 shades. Olaplex launches a hairspray, and Ouai introduces a fig fragrance.
ASOS Adds Orebella, Ellis Brooklyn
ASOS has expanded its fragrance portfolio with new brands including Bella Hadid's Orebella, Ellis Brooklyn, and AllSaints.
Estee Lauder EL News August 2026: New
August 2026 sees major beauty launches from Fara Homidi, Valentino, Aesop, and others. Paloma Elsesser fronts a new mascara campaign, while Dakota...
Lookfantastic unveils AW26 beauty trends
Lookfantastic's AW26 Trend Report highlights skin barrier 2.0, skin streaming, beauty longevity, maximalist makeup, scalp care and fragrance layering...
Beauty Industry News: Fragrance Layering, Weight-Loss Pills, and Influential Personalities
The beauty industry is seeing a rise in fragrance layering, with customers creating unique blends by mixing fragrances and matching them with body...
Fragrance Layering on the Rise
The Perfume Shop reports a shift in customer behavior, with shoppers experimenting with fragrance layering, combining different scents and products...
Estée Lauder Companies Reports Record $15 Billion Net Sales in 2026, Boosted by Tariff Refunds
Estée Lauder Companies (ELC) achieved a 5% increase in net sales to $15 billion in 2026, driven by growth in fragrance and skin care, as well as US...
Ice Spice Makes Fragrance Debut with In Ha Mood Eau de Parfum
Rapper Ice Spice launches her first fragrance, In Ha Mood, in collaboration with Revlon, marking her entry into the beauty industry with a...
Blockbuster Fragrance Launches Steal the Spotlight in 2026
Major fragrance brands are releasing high-profile extensions and new franchises, with Hollywood faces on board to help them break through.
Neal's Yard Remedies Expands Store Footprint and Enters Fragrance Market
The British natural cosmetics chain marks its 45th anniversary with new store openings, fragrance launches, and a focus on its hero ranges.