Chopova Lowena opens first store in London
Fashion brand Chopova Lowena has opened its first standalone store in London's Bethnal Green, launching a special capsule collection for the opening.
Chopova Lowena opened its first owned and operated retail store in Bethnal Green, East London on August 27, 2026. The brand, founded by Emma Chopova and Laura Lowena nearly a decade ago, celebrated the milestone with a new Clubhouse capsule collection.
According to a report by Dazed, the new space is named the Chopova Lowena Clubhouse. The store's design incorporates collaborations with several artists and designers. Furniture was created with David Pringle, while light fixtures are from Saelia Aparicio and vases are by Alake Shilling. The design also continues to reflect co-founder Emma Chopova's Bulgarian heritage through the inclusion of vintage tapestries and folktale characters.
A new mascot named Petal welcomes visitors to the location.
Clubhouse Capsule Collection
To coincide with the store opening, Chopova Lowena has released a special Clubhouse capsule collection. This collection introduces the Petal mascot on a range of merchandise. Available items include T-shirts, camouflage bandanas, stickers, and caps.
Other Fashion News
The source report also covered several other fashion announcements from the same week.
JW Anderson launched its Twisted Denim campaign, featuring actress Dree Hemingway and her partner Nick Delli Santi. The couple is shown in an entangled embrace, aligning with the campaign's theme.
Amiri previewed its Biscotto bag within its AW27 campaign, though the bag's official launch is scheduled for September 3. The campaign is themed around Laurel Canyon and features music from The Hellp.
The Victoria & Albert Museum in London announced a major retrospective exhibition dedicated to Freddie Mercury. The exhibition is scheduled to run from October 2026 to January 2027.
Samsøe Samsøe featured its brand ambassador, model and TikTok star Madeline Argy, in a new campaign photographed in New York by Justin Leveritt.
Calvin Klein named singer Tate McRae as the face of its latest denim campaign. The report notes that McRae follows other celebrities like FKA Twigs, Justin Bieber, and Bad Bunny in fronting campaigns for the brand.
The source publication, Dazed, also launched its Autumn 2026 issue during the same week. The issue features North West, Ethel Cain, exclusive content related to GTAVI, and interviews with Rei Kawakubo and Matières Fécales.
