Fenty Beauty, Olaplex, Ouai launch August 6

Fenty Beauty has revealed a reimagined version of its Pro Filt'r foundation, featuring a new formula and 50 new shades. Make-up artist Fara Homidi's eponymous brand has launched its first mascara, while Olaplex makes its first move into styling with a hairspray.

According to a report from Cosmetics Business, several notable beauty brands introduced new products in early August. The launches span categories from fragrance to foundation.

New Makeup and Lash Products

Fara Homidi Beauty's first mascara, called Pool Slick Lash Lacquer, is available in two shades: ultra-black glassy obsidian Absolu and silken walnut brown Cabana. The brand claims the product leaves lashes lifted and volumised with a glossy, smudge-proof finish. It uses a precision-curved wand.

UKLash has introduced a Lash Lift Gel. The brand says it combines the care of a lash treatment with the performance of a lifting primer. It is formulated with Vitamin E, glycerin, and hexapeptide-1 to condition and hydrate. A sheer caramel pigment is said to help gradually tint fair lashes over time.

Danessa Myricks Beauty has launched the Glosswork 4D Ultra Shine Plumping Lip Gloss. Powered by the brand's CushionWrap technology, it is infused with a peptide plumping complex. It launches in 14 shades.

Haircare and Fragrance Introductions

Olaplex is launching Shape Set hairspray, its first styling product. The brand says it offers flexible hold through a "shape preserve" complex containing high-performance polymers and a plant-based extract. The formula includes moisture-replenishing actives and glossing agents said to provide weightless nourishment and shine.

Ouai's newest fragrance is called Laurel Canyon. The brand states it puts fig at the forefront, inspired by canyon roads. The fragrance opens with notes of fresh fig leaf, green mandarin, and almond milk. Its heart contains jasmine, violet petals, and orris root, settling into base notes of cedarwood, soft musk, and tonka bean.

Foundation Relaunch with Expanded Shades

Rihanna's Fenty Beauty has unveiled an updated Pro Filt'r foundation. The brand says the three-years-in-the-making matte formula uses Fluid Flex Foundation Technology, a smooth polymer blend infused with longwear pigments that resist oxidation. Fenty Beauty claims it offers medium, buildable coverage that is waterproof and resists sweat, humidity, and transfer. The shade range now includes more neutrals and fine-tuned undertones among the 50 options.

The products are available on the respective brands' websites.