Haut.AI and Grupo Boticário Expand AI Skin Analysis to 4,000 Stores Nationwide

Beauty Trends is pleased to report on the latest development in the beauty retail space, as Haut.AI and Grupo Boticário expand their partnership to deploy AI-powered skin analysis technology across 4,000 stores nationwide.

The technology, which powers O Boticário's Meu Botik in-store skin analysis experience, is now live across approximately 4,000 stores nationwide. This follows pilot results showing that the AI-powered skin analysis experience increased average skincare order value by roughly 80%.

The relationship between Haut.AI and Grupo Boticário began in 2023, when GB Ventures, Grupo Boticário's corporate venture capital arm, participated in Haut.AI's seed financing round alongside LongeVC. The partnership then moved from investment into product implementation and testing, with Meu Botik piloted in 24 stores in São Paulo and Rio de Janeiro before Grupo Boticário approved the national expansion.

| Store Location | Number of Stores | | --- | --- | | Nationwide | 4,000 | | São Paulo and Rio de Janeiro | 24 |

According to Anastasia Georgievskaya, CEO & Co-Founder of Haut.AI, "Grupo Boticário's decision to expand from 24 stores to approximately 4,000 demonstrates what can happen when strategic investment, beauty expertise and AI technology are developed together around a clear consumer need."

Meu Botik gives O Boticário beauty advisors AI-powered skin analysis and personalized recommendations drawn from the company's Botik skincare line. Critically for retail operations, it runs on the mobile devices advisors already use to complete a purchase, rather than a dedicated station or additional hardware. This removes the queueing and footfall problems that have limited earlier generations of in-store beauty tech, and allows the analysis to sit inside the sales conversation rather than alongside it.

In approximately 80 seconds, the technology evaluates more than 150 facial biomarkers and returns results across parameters including hydration, skin tone uniformity, and expression lines. Advisors use the resulting assessment to guide more individualized consultations.

The underlying models are trained on more than 3 million validated clinical images. Consumer images are anonymized through Haut.AI's patented Skin Atlas technology, which analyzes visible skin characteristics rather than personal identity, an increasingly material consideration as beauty retailers scale image capture across thousands of physical locations.

The Grupo Boticário deployment is notable for the sequence it represents: investment, then implementation and testing in 24 stores, then a national expansion approved on commercial results. According to Analu Partel, Director of M&A and GB Ventures at Grupo Boticário, "We invested in Haut.AI not simply as a supplier, but as a partner with whom we could co-create solutions for real consumer needs."

Grupo Boticário operates nearly 4,000 stores and reaches consumers through approximately 200,000 third-party points of sale across more than 40 countries. For Haut.AI, the deployment is one of the largest physical retail footprints its technology has reached, and a test of whether skin analysis built for digital channels holds up in the sales conversation itself.

This development marks a significant milestone in the beauty retail space, as Haut.AI and Grupo Boticário continue to push the boundaries of AI-powered skin analysis in physical retail environments.