Singer Tate McRae May Launch Her Own Beauty Brand

Filing documents with the US Patent and Trademark Office (USPTO) indicate that singer Tate McRae may be preparing to launch her own beauty brand. The application, which has been accepted by USPTO, covers a variety of beauty items such as fragrances, non-medicated skin care preparations, and body care products. According to the filing, the brand name "Tate By Tate McRae" would be used to trademark a range of products including skin cleansers, skin moisturisers, skin peels, skin serums, body mists, body mousses, body lotions, and lip glosses. The application also seeks to trademark the name for candles. McRae, who rose to fame at the age of 13 after appearing on the American dance talent show So You Think You Can Dance, currently serves as a Global Brand Ambassador for skin care brand Neutrogena. However, her recent promotional efforts for the brand have been met with criticism after a TikTok video of her post-show routine went viral. In the video, McRae appears to barely touch her skin with the Neutrogena products she is promoting, prompting some users to question the effectiveness of the products. "Is Neutrogena bad for your skin or something?" said user @destinyyy_tv in the comments of the video. "Refusing to actually use the product you're marketing... interesting choice," added @ashlei0912. While the trademark filing suggests that McRae may be planning to launch her own beauty brand, it is unclear at this time what products will be included or when they will be available. The filing is still in the early stages, and it will be up to an examiner to review the application and determine whether the trademark is approved. ## Celebrity Beauty Brands Celebrity beauty brands have become increasingly popular in recent years, with many stars launching their own lines of products. However, not all celebrity beauty brands have been successful, and some have faced criticism for their marketing efforts. ## The Future of Celebrity Beauty Brands As the beauty industry continues to evolve, it will be interesting to see whether celebrity beauty brands continue to be popular. With the rise of social media, consumers have more access to information about products and brands than ever before, and they are increasingly demanding more transparency and authenticity from the brands they support. ## What's Next for Tate McRae? While the trademark filing suggests that McRae may be planning to launch her own beauty brand, it is unclear at this time what products will be included or when they will be available. As the beauty industry continues to evolve, it will be interesting to see whether McRae's brand is successful and whether it will join the ranks of other popular celebrity beauty brands.