Charlotte Tilbury Airbrush Flawless campaign

Charlotte Tilbury has launched a new campaign for its Airbrush Flawless range, fronted by supermodel Jerry Hall and actress Grace Van Patten. The campaign, described by the brand as a "blockbuster," promotes the new Airbrush Flawless Blur Loose Powder, priced at £40, and the Blush Blur, priced at £35.

The Puig-owned makeup brand assembled a diverse ensemble for the campaign. Alongside Hall and Van Patten, the lineup includes models Leni Klum, Duckie Thot, Noor Stars, and Song Wenyao, as well as singers Lola Índigo and Louane. According to a brand statement, the campaign aims to showcase the versatility of the Airbrush Flawless products across different ages, skin tones, styles, and generations.

Campaign Inspiration and Products

The campaign film is inspired by 1990s fashion and beauty editorials. It features the ensemble moving through what the brand calls "a dynamic world of beauty, artistry and self-expression."

Both new products are powered by Charlotte Tilbury's patented AIRtech. This technology is designed to blur pores, control shine, and smooth the skin's appearance. The brand also offers an Airbrush Flawless Easy Soft Blur Bronzer + Blusher Brush combo for £39. All items are available in-store and on the brand's official website.

In a statement, founder Charlotte Tilbury expressed her excitement about working with Jerry Hall. "Darlings, I am thrilled to partner with my dear friend and legendary global icon Jerry Hall for my new Airbrush Flawless campaign," Tilbury said. She described Hall as "the epitome of timeless glamour" and "living proof that flawless is a feeling."

Star Statements and Brand Mission

Jerry Hall, who is also the mother of models Georgia May and Elizabeth Jagger, shared her thoughts on the campaign. "It has been fabulous working with Charlotte; I had so much fun on set," Hall stated. She praised the campaign for bringing together inspiring women from different generations and for championing individuality, self-expression, and confidence. "It is a celebration of feeling your very best at every stage of life," she added.

The brand stated that each ambassador was chosen because they "bring their own perspective, personality and energy to the campaign." This aligns with what Hall identified as Charlotte Tilbury's core mission. "Charlotte's mission has always been about empowering people and helping them look and feel their best, and to me, that is what beauty is all about," Hall said.

Tilbury reflected on the origin of the Airbrush Flawless line, referencing the launch of the original finishing powder in 2013. "When I launched my game-changing Airbrush Flawless finish powder in 2013, I created something that customers needed," she explained. She described it as a micro-fine, weightless, hydrating powder that smooths skin without looking cakey or dry. Tilbury claimed this product created the "airbrush effect," a real-life filter effect that became popular with celebrities.

Supporting Cast Details

Grace Van Patten is best known for her role in the television series Tell Me Lies.

Spanish singer and dancer Lola Índigo released her most recent album, La Bruja, La Niña y El Dragón, in January 2026.

French singer Louane, whose real name is Anne Peichert, rose to fame in 2013 as a semi-finalist on the TV show The Voice: la plus belle voix.

The launch of this campaign and the extension of the Airbrush Flawless range follows Charlotte Tilbury opening the waitlist for its highly-anticipated 2026 beauty advent calendar.