Louis Vuitton Launches Vivienne Beauté Pat McGrath Figurine
Louis Vuitton has released a £2,940 Vivienne figurine honouring Dame Pat McGrath to mark the first anniversary of its La Beauté makeup line, blending high
The Vivienne Beauté Pat McGrath figurine has been released to celebrate the first anniversary of La Beauté Louis Vuitton. This special edition collectable, dedicated to Creative Cosmetics Director Dame Pat McGrath, features the character holding La Beauté products and wearing a headband inspired by McGrath’s signature style. Louis Vuitton launched its La Beauté makeup line in August 2025. The new figurine draws directly on McGrath’s own beauty codes to translate her role into a decorative object.
Design Details
The figurine shows McGrath’s influence through careful accessories. It is the only Vivienne figurine to feature a mouth, which is adorned with La Beauté’s 854 Rouge Louis lipstick shade. In its hands, the character holds a miniature LV Rouge lipstick and a tiny version of the La Beauté LV Ombres eyeshadow palette in shade 150 Beige Memento. Completing the look is a black-and-gold lacquered headband, a clear nod to Dame Pat McGrath’s own distinctive accessory.
Context and Significance
Louis Vuitton introduced its house mascot Vivienne in 2017. This playful, flower-shaped figurine is re-released each year in themed editions that reflect different aspects of the brand's creative world. The Vivienne character has become a recurring motif within Louis Vuitton’s universe. This particular edition focuses specifically on beauty.
Creator’s Perspective
Dame Pat McGrath expressed deep personal joy in the project. She described the process of reimagining Vivienne as a beauty-obsessed character. "Vivienne has always had this major sense of character and play, so I adored imagining her through the world of La Beauté Louis Vuitton," McGrath said. She aimed for the figurine to feel like a true beauty obsessive, complete with iconic products. McGrath added that it was a true honour to have a Vivienne figurine inspired by her.
Product Range and Pricing
The launch coincides with the established La Beauté Louis Vuitton makeup collection. The figurine itself is a high-value collectible.
| Item | Details | Price |
|---|---|---|
| Vivienne Beauté Pat McGrath Figurine | Collectible decorative piece | £2,940 (approx. €2,830) |
| LV Ombres Eyeshadow Compact | One of eight available compacts | €220 |
| LV Baume Lip Balm | One of ten sheer shades | €140 |
| LV Rouge Lipstick | Available in 55 shades | €140 |
The figurine serves as a collectable tribute to Dame Pat McGrath’s influence on La Beauté Louis Vuitton. It encapsulates her beauty legacy in a miniature, wearable art form.
