Lush relaunches Charity Pot lotion after customer demand
Lush is bringing back its discontinued Charity Pot body lotion starting September 15, 2024. The product, which costs £11, donates 75% of its sales price to fund grassroots activism.
Lush is relaunching its Charity Pot body lotion after discontinuing it in 2024, citing strong customer and staff demand. The product will be available for £11, with 75% of the sales price, minus tax, donated to support activism for human rights, environmental protection, and animal welfare.
According to a spokesperson for the brand's Lush Giving Team, the community reaction to discontinuing the product was "very different" from the usual response when items are retired. The spokesperson told Cosmetics Business that customers and staff had consistently asked for its return since it left shelves at the end of September 2024.
Product return and pricing
The Charity Pot will first be available on the Lush App and Lush Club from September 15. It will then launch in all Lush shops across the UK and Ireland, as well as online, from September 17.
| Availability Channel | Launch Date |
|---|---|
| Lush App & Lush Club | September 15 |
| UK & Ireland Shops & Online | September 17 |
The product will retail for £11. Lush states that 75% of this sales price, after tax is removed, will be donated to charitable causes.
Background and charitable impact
Originally formulated and launched by Lush co-founder and CEO Mark Constantine in April 2007, the Charity Pot was initially intended to raise £1 million for small charities and campaigning groups. Due to its popularity, it ultimately raised £80 million, contributing significantly to Lush's total charitable giving reaching £100 million by 2024 through various streams.
The company decided to scrap the product in late 2024 as part of what it called "a new era" of charitable giving. Since then, Lush has launched over 35 other giving products worldwide to highlight specific issues and raise funds. However, the brand stated that the world now needs grassroots activism "more than ever before" as a reason for the product's return.
A Lush Giving Team spokesperson said people missed both the product's soothing and moisturising effect on the skin and the global good it funded. "Once we had made the call for Charity Pot's return, the rest of the business began gearing up for its return with much excitement," the spokesperson added.
Future funding and global rollout
The relaunched Charity Pot is also set to return to most of Lush's markets outside the UK. The brand aims for the fund to support small organisations working on pressing issues that may struggle to find funding elsewhere. These groups can apply for grants from their local Charity Pot fund.
"We want to fund more grassroots activism, the change-makers, and those making the world a kinder, safer and greener place," the spokesperson said. They noted that while the world faces multiple crises, there are communities speaking out to defend rights, protect the environment, and stand up for animals.
