Beautycon University 2026 Lineup: Sir John, Cardi B, Keke

Beautycon is returning on September 19, 2026, under the theme 'Beautycon University' at Rolling Greens LA. The event is structured around five beauty 'majors': Art, Business, History, Science, and Wellbeing, offering hands-on masterclasses, creator-led conversations, and product discovery.

Attendees can expect to learn from celebrity makeup artists, dermatologists, and special guests. The event will also feature immersive brand experiences and product sampling. According to Refinery29, it is designed to provide insider knowledge not typically found on social media feeds.

Masterclass with Sir John

Beyoncé's makeup artist, Sir John, will serve as Head of School and lead a masterclass. He is expected to share his techniques and tips, including insights on the viral 'dopamine glam' movement and trends set to dominate the coming year. "It's a huge honor to step into the role of Head of School this year," Sir John told R29. "I'm most excited to set the tone for the day, bring the energy, and create an environment where everyone feels excited to jump in."

Celebrity Appearances and Brands

Cardi B will appear with her hair care brand, Grow-Good Beauty. The brand combines ingredients like avocado, aloe vera, and moringa seed with scientific formulations aimed at improving hair health. Attendees can discover the full product lineup.

Actor and entrepreneur Keke Palmer will lead a one-hour mat Pilates class called Practice by Palmer. The session is described as an energizing workout designed to leave participants feeling strong. Registration in advance is required to secure a spot, and beauty and wellness samples will be available afterward.

Immersive Exhibits and Podcasts

The Buseum, or Beauty Museum, is an immersive installation exploring the intersection of history, art, and beauty. A segment curated with Refinery29 Somos will highlight iconic Latina beauty trends that have shaped LA culture. A separate Fragrance Awards 2026 shows will feature winning scents in a gallery-like setting.

Samples from the featured fragrance brands will be available. Additionally, a live recording of the fragrance podcast 'Nose Dive' will feature guest Jackie Aina, a content creator and entrepreneur. The podcast is known for deep chats and cultural commentary.

Creator Insights with Glamzilla

Content creator Glamzilla, whose real name is Stephanie Santana, will host a live podcast taping on the main stage. She plans to share tips for creating scroll-stopping content and reveal secrets for flawless contouring and perfect lip combinations. Her expertise in current makeup trends is a key draw.

Tickets for the event are available now. The day promises a mix of education, celebrity access, and hands-on product exploration centered on upcoming beauty trends.