Touchland launches at Space NK in UK
US brand Touchland will launch at Space NK on 29 September 2026, bringing its range of scented hand sanitisers and body mists to UK consumers for the first
Touchland will launch across all Space NK stores and online on 29 September 2026. The US beauty brand is entering the UK market through an exclusive retail partnership with the prestige retailer.
The launch will feature 18 different Touchland products. The assortment includes hand and body care items as well as accessories.
Product Launch Details
The brand's hero product, the Power Mist Hydrating Hand Sanitiser, will be available in eight distinct fragrances. The line-up also includes two other hand sanitiser variants.
Beyond hand sanitisers, the launch will include the Power Essence Hydrating Body and Hair Fragrance Mist. Silicone Hand Mist Cases in three colours will also be available, allowing customers to attach their sanitiser to a bag or keyring.
Retailer and Brand Statements
Sophie Wayman, Category Director at Space NK, commented on the anticipated demand. "We know the levels of desire for Touchland to be available in the UK," she said. The retailer has ensured most of its stores will carry the brand.
Founder and CEO Andrea Lisbona acknowledged the previous barriers for UK customers. "For too long, getting your hands on Touchland meant booking a flight," Lisbona stated. She expressed excitement about launching with Space NK, a partner that shares the brand's philosophy about everyday products.
Brand Background and Growth
Touchland was founded in 2018 by Andrea Lisbona and Ruggero Grammatico. The company repositioned hand sanitiser as a premium beauty product through colourful packaging, a fine-mist format, and scented formulations.
This UK entry follows a period of significant expansion. The brand is now in over 2,500 retail locations in the United States, including Sephora and ULTA. Touchland reported generating more than $100 million in revenue during 2024, a figure more than six times its 2022 revenue. The company was acquired by Church & Dwight for $700 million in May 2025.
UK consumers have already been purchasing Touchland products during US trips or via cross-border orders. The Space NK partnership provides the brand with a prestige retail environment while maintaining exclusivity for its market entry. This deal continues Space NK's strategy of using exclusive partnerships to introduce established US brands to Britain, a tactic also used for the brand Prequel's first non-US launch.
