indu's Community-First Approach Wins Engagement Award
indu, a skincare brand founded in 2022, has won the Engagement award at TheIndustry.beauty Innovators Awards 2026.
The skincare brand indu has won the Engagement award at TheIndustry.beauty Innovators Awards 2026. indu was founded in 2022 and its products are formulated to nourish teenage skin while supporting a healthy skin microbiome.
The brand's community-first approach has been key to its success. indu gives its community a genuine voice in the brand and has done so since day one. Before launching any new products or branding, indu spends time researching and understanding the needs of its community. This approach has led to the creation of a strong and engaged community of around 80 members who actively help shape the brand's plans through real-life and digital workshops, polls, testing, and feedback.
indu's community-led content has also been a strong response from its community. Behind-the-scenes content gives its community a window into indu HQ, the people behind the brand, and all the exciting things they're working on. Community-led content, particularly when young people see others like themselves getting involved and having a tangible impact on the brand, reinforces that indu is something they can genuinely be part of.
The brand measures the success of its engagement efforts through metrics such as repeat-buying of its products, monthly engagement rate across its socials, attendance rate at community events, and general brand sentiment and reviews.
indu's community-first approach has been fundamental to the brand from the very beginning, and winning the Engagement award reinforces its belief that giving young people a genuine voice and building the brand alongside them is creating something meaningful.
indu's Approach to Engagement
indu's approach to engagement is unique in that it sees its community as an extension of the indu team. The brand has around 80 highly engaged community members who actively help shape its plans through real-life and digital workshops, polls, testing, and feedback. Crucially, indu doesn't just ask for their opinions, it acts on them.
Measuring Engagement Success
indu measures the success of its engagement efforts through metrics such as repeat-buying of its products, monthly engagement rate across its socials, attendance rate at community events, and general brand sentiment and reviews. The brand's most important metric is whether people buy and repeat-buy its products.
Future Plans
indu plans to continue improving customer engagement in the future by focusing on education, particularly closing the skincare knowledge gap for both teens and their parents. The brand also sees a huge opportunity to build its parent community, recognising the important role they play in discovering and buying the brand. As indu grows internationally, it wants to bring more young people from different markets to expand its community and continue to shape where the brand goes next.
Collaboration and Innovation
indu has just launched its first collaboration with globally recognised creators The Norris Nuts, and has some really exciting innovation coming in Q3 and Q4, including one launch that parents might even want to steal for themselves. The brand is also continuing its global expansion across new Sephora regions as it heads into 2027, with several new markets already slated to launch in the next 18 months.
Revieve's Role in Supporting the Beauty Industry
Revieve, the company that presented the Engagement award, believes that it's crucial for brands to offer standout, engaging experiences in today's competitive beauty retail landscape. The strongest beauty experiences combine inspiration with intelligence, understanding an individual's needs, translating complex product information into relevant guidance, and creating a clear path from discovery to purchase.
