Kate Winslet Renews Partnership with Oslo Skin Lab for Global Collagen Campaign

Kate Winslet has renewed her partnership with Norwegian beauty and wellness brand Oslo Skin Lab. She will continue as the global face of its flagship collagen supplement, The Solution Beauty Collagen. The new international campaign will focus on confidence and self-acceptance.

## Campaign Details The campaign will feature Winslet in a new series of ads, with photographer Alexi Lubomirski behind the lens. Lubomirski also collaborated with Winslet on the previous campaign. Winslet has written her own scripts for the campaign, extending the creative approach established during her first campaign with the brand.

Oslo Skin Lab says the campaign continues its relationship with Winslet, who was announced as an ambassador in November 2024. According to the company, Winslet's decision to extend the partnership represents an endorsement of the company and its inside-out approach to beauty. Cecilie Nordstrøm, founder and Chief Commercial Officer of Oslo Skin Lab, says Winslet has always shared the company's belief that beauty starts from within.

## Product and Partnership Oslo Skin Lab approached Winslet in 2024 after identifying her as its preferred ambassador. The company sent samples of The Solution for her to try before she accepted the partnership. Winslet has said she was impressed by her experience with the product, having previously been sceptical about powdered collagen. She describes an approach to skincare based on limited product use and looking after herself from the inside out.

## Brand and Distribution Oslo Skin Lab, founded by Nordstrøm in 2017, sells bio-cellulose face masks and eye patches alongside its beauty supplements. The company is available direct-to-consumer in the UK. Winslet says beauty really does start inside, with self-acceptance and happiness. She believes it is a lovely thing to be able to talk about a product that she actually takes and believes in, having seen differences not just in her skin but also in her body.

The company's approach to beauty and wellness is centered around the idea that beauty starts from within. With Winslet on board, Oslo Skin Lab aims to promote this idea through its new campaign. The partnership between Winslet and Oslo Skin Lab is a testament to the company's commitment to its inside-out approach to beauty.