Meiyume's AW26 Concepts Target Longevity, Skinification

Meiyume is developing three new turnkey beauty concepts for Autumn/Winter 2026, targeting the trends of K-beauty-led longevity, the skinification of colour, and alcohol-free fragrance. The company plans to reveal the full collections to its brand partners this November.

This follows the company's Spring/Summer 2026 shows, which featured eight distinct innovation collections. Those earlier concepts demonstrated Meiyume's end-to-end capabilities in formulation and packaging.

Spring/Summer 2026 Collections

The Spring/Summer 2026 portfolio included eight turnkey collections presented as inspiration for brand partners. The range covered skincare, sun care, body care, and hair care.

Autumn/Winter 2026 Trends

For the upcoming season, Meiyume has zeroed in on three specific market directions. The first is K-beauty-inspired longevity. This premium skincare concept aims to interpret Korean beauty principles through a Western clinical perspective. It focuses on barrier-first, biotech-active routines packaged in sensorial textures. "The future of premium skincare is barrier-first, biotech-active and system-led: Korean routine logic applied to Western clinical expectations," the company highlighted.

The second trend is the skinification of colour. This approach treats makeup as a delivery system for genuine skin benefits rather than mere surface coverage. The concept blends longevity-inspired active ingredients with multi-sensorial textures across primer, complexion, and lip products. Meiyume argues that "colour must now earn its place on the skin, not only sit on top of it."

The final trend is a reimagining of fragrance. This concept centres on a collection of alcohol-free scents across various sensorial formats. It pairs skin-conditioning technologies with fragrance to create products designed for extended wear and modern beauty rituals. "Fragrance is shifting towards personalised, everyday rituals, with alcohol-free and skin-conditioning formats leading the way," the company noted.

Development and Reveal

Each of these Autumn/Winter 2026 formulas is being paired with one or more packaging solutions. These packages are developed either in-house by Meiyume or through collaborations with industrial partners. The full details, including specific formulations, packaging designs, and final naming for the three collections, will be confirmed ahead of the November reveal to partners.