Dioriginals Collection
Dior's Perfume Creation Director Francis Kurkdjian has reinvented 13 iconic Dior fragrances for a new collection called Dioriginals, aimed at safeguarding
Dior's Perfume Creation Director Francis Kurkdjian has reinvented 13 iconic Dior fragrances for a new collection called Dioriginals, which spans nearly 80 years of the French luxury fashion house's history. According to Kurkdjian, the collection is aimed at safeguarding endangered fragrance masterpieces against changing standards and ingredient availability in perfumery. Kurkdjian joined Dior in 2021 and has since worked to restore the original formulas of the iconic fragrances.
Introduction to Dioriginals
The Dioriginals collection includes restored scents such as Diorama, Eau Fraîche, Diorissimo, Diorling, and Diorella, among others. The collection will launch on 1 October and will also feature Dioressence, Jules, Dolce Vita, Dune, Dune Homme, Higher, Forever and Ever, as well as Higher Energy. Kurkdjian has stated that a perfume should be cherished and looked after like a fragile work of art that is subject to the vagaries of time.
Restoring Iconic Fragrances
Kurkdjian has worked with the Dior Perfume Creative Studio to restore the composition of each of the fragrances to their original brilliance. The collection is grouped into two time periods: 'Dior in Grasse' and 'Dior in Paris'. The 'Dior in Grasse' period honours the masterpieces of Edmond Roudnitska, as well as Diorling, a creation by Paul Vacher. Kurkdjian has focused on restoring the quality of the jasmine in Diorama, while also restoring the original shine and scent of the masterful composition.
Dioriginals Collection Details
The Dioriginals collection will feature the following fragrances:
| Fragrance | Perfumer | Year |
|---|---|---|
| Diorama | Edmond Roudnitska | 1949 |
| Eau Fraîche | Edmond Roudnitska | 1955 |
| Diorissimo | Edmond Roudnitska | 1956 |
| Diorling | Paul Vacher | 1963 |
| Diorella | ||
| Dioressence | Max Gavarry | |
| Jules | Jean Martel | 1980 |
| Dune | Jean-Louis Sieuzac and Dominique Ropion | 1991 |
| Dolce Vita | Pierre Bordan | 1995 |
| Dune Homme | ||
| Higher | ||
| Forever and Ever | ||
| Higher Energy |
Each of the Dioriginal scents will be housed in an Ovale bottle, featuring a hemisphere-shaped stopper and a white cord tied at its neck. The signature bottle is adorned with a minimalist, textured label that reimagines the original oval design, as well as a finely grooved metal ring engraved with the CD monogram.
Conclusion of the Collection
The Dioriginals collection is a result of Kurkdjian's efforts to restore the original formulas of the iconic Dior fragrances. The collection is set to launch on 1 October and will feature 13 restored scents. Kurkdjian has stated that the collection is aimed at safeguarding endangered fragrance masterpieces against changing standards and ingredient availability in perfumery. The Dioriginals collection will be a significant addition to the world of perfumery, offering a chance to experience the original brilliance of Dior's iconic fragrances.
