Brand launches
Everything filed under industry in our beauty trends coverage, the 52 reports filed on it so far.

Sephora Growth Drives LVMH Beauty Performance in Q3 2026
LVMH's Selective Retailing division, led by Sephora, grew 8% organically in Q3 2026 through expansion into Belgium and Croatia and exclusive launches...

LVMH Beauty Divisions Show Mixed Q3 2026 Performance
LVMH's perfume and cosmetics division grew 1% in Q3 2026, driven by fragrance launches at Dior and Guerlain, while its Sephora-led Selective...

Harper Beckham's Harlo by Harper beauty brand set for 2027
Victoria Beckham has invested over $3 million in her daughter Harper's beauty venture, Harlo by Harper, with trademark filings revealing a broad...

Charlotte Tilbury's Rare Amazon Prime Big Deal Days Sale
Charlotte Tilbury products are discounted up to 40% during Amazon's Prime Big Deal Days on October 6-7, a rare sale event for the cult-favorite brand.

L’Oréal Launches Dr.G on TikTok Shop in the U.S
L’Oréal has launched the Korean skincare brand Dr.G on TikTok Shop in the United States, marking its first major U.S.

Louis Vuitton Launches Vivienne Beauté Pat McGrath Figurine
Louis Vuitton has released a £2,940 Vivienne figurine honouring Dame Pat McGrath to mark the first anniversary of its La Beauté makeup line.

Lucia Pieroni Appointed Chanel Creative Makeup Director
Chanel names Lucia Pieroni as its new Creative Makeup Director, effective September 14, 2026. The appointment marks a strategic shift back to a...

Dr Sam Bunting Launches Skin Guide
Cosmetic dermatologist and brand founder Dr Sam Bunting has published her first book, 'FLAWLESS: Your Ultimate Guide to Bright, Clear Skin'.

Hourglass Cosmetics Appoints Jenny Atwood Smith as Global Artistry Director
Hourglass Cosmetics has named make-up artist Jenny Atwood Smith as its Director of Global Artistry. In the role, she will shape the brand's artistry...

Poco Beauty launches in UK via Selfridges
Irish brand Poco Beauty has entered the UK market through an exclusive retail partnership with Selfridges.

E.l.f. Cosmetics Launches $6 Sheer For It Blush Tints
E.l.f. Cosmetics has released a new nine-shade collection of sheer, long-lasting lip and cheek tints priced at $6 each.

Element Brooklyn Projects $19M Sales With Luxury Fragrance
Bootstrapped brand Element Brooklyn is on track to more than double sales to $19 million this year. Its strategy centers on offering refills priced...

Manucurist Marks 10 Years with Global Push and New Shades
Nail brand Manucurist celebrates its 10th anniversary, highlighting its trend-driven vegan polish lines and expansion, particularly in the strategic...

Trinny London, 111SKIN, Paula's Choice, Glow Recipe Launch New Products
Trinny London debuts a 30-shade skin tint, 111SKIN launches an at-home chemical peel, Paula's Choice releases a peptide moisturizer with Hannah...

Boots Launches 'Give It Some Boots' Confidence Campaign
Boots has launched a new marketing campaign called 'Give It Some Boots', shifting from category-led advertising.

Bobbi Brown on selling her brand to Estée Lauder
Makeup artist Bobbi Brown discussed the 1995 sale of her namesake brand to Estée Lauder Companies on a podcast.

Escentric Molecules opens first store in Berlin
The cult fragrance brand Escentric Molecules has opened its first permanent physical store in Berlin's Mitte district.

MAC Cosmetics launches ‘We All Wear MAC’ campaign
MAC Cosmetics has launched its ‘We All Wear MAC’ campaign featuring 12 global celebrities to promote new complexion products, Studio Radiance Skin...

Beautycon University 2026 Lineup: Sir John, Cardi B, Keke Palmer
Beautycon returns as 'Beautycon University' on September 19, 2026, at Rolling Greens LA. The event features five themed 'majors' with masterclasses...

Touchland launches at Space NK in UK
US brand Touchland will launch at Space NK on 29 September 2026, bringing its range of scented hand sanitisers and body mists to UK consumers for the...

Huda Beauty Launches Ultra Snatched with Cardi B
Huda Beauty has expanded its Easy Bake franchise with the Ultra Snatched line, created in partnership with rapper Cardi B.

Refinery29 Editors Name Top 2026 Fragrances
Refinery29's editors pick top 2026 perfumes in nine categories, featuring new launches and classics from Byredo, Penhaligon's, and Miu Miu.

Wrinkles Schminkles launches in Boots stores
The Australian skincare brand Wrinkles Schminkles will launch in over 60 Boots stores and online from 9 September.

Wildsmith wins sustainability award
Wildsmith Skin won the Sustainability & Purpose award at TheIndustry.beauty Innovators Awards 2026. CEO Katherine Pye detailed the brand's core...