Shades and Seasons

Brand launches

Everything filed under industry in our beauty trends coverage, the 52 reports filed on it so far.

LVMH's Selective Retailing division, led by Sephora, grew 8% organically in Q3 2026 through expansion into Belgium and...

Sephora Growth Drives LVMH Beauty Performance in Q3 2026

LVMH's Selective Retailing division, led by Sephora, grew 8% organically in Q3 2026 through expansion into Belgium and Croatia and exclusive launches...

2026-10-14
LVMH's perfume and cosmetics division grew 1% in Q3 2026, driven by fragrance launches at Dior and Guerlain, while its...

LVMH Beauty Divisions Show Mixed Q3 2026 Performance

LVMH's perfume and cosmetics division grew 1% in Q3 2026, driven by fragrance launches at Dior and Guerlain, while its Sephora-led Selective...

2026-10-13
Victoria Beckham has invested over $3 million in her daughter Harper's beauty venture, Harlo by Harper, with trademark...

Harper Beckham's Harlo by Harper beauty brand set for 2027

Victoria Beckham has invested over $3 million in her daughter Harper's beauty venture, Harlo by Harper, with trademark filings revealing a broad...

2026-10-07
Charlotte Tilbury products are discounted up to 40% during Amazon's Prime Big Deal Days on October 6-7, a rare sale event...

Charlotte Tilbury's Rare Amazon Prime Big Deal Days Sale

Charlotte Tilbury products are discounted up to 40% during Amazon's Prime Big Deal Days on October 6-7, a rare sale event for the cult-favorite brand.

2026-10-07
Beauty: L’Oréal has launched the Korean skincare brand Dr.G on TikTok Shop in the United States, marking its first major U.S

L’Oréal Launches Dr.G on TikTok Shop in the U.S

L’Oréal has launched the Korean skincare brand Dr.G on TikTok Shop in the United States, marking its first major U.S.

2026-10-03
Louis Vuitton has released a £2,940 Vivienne figurine honouring Dame Pat McGrath to mark the first anniversary of its La...

Louis Vuitton Launches Vivienne Beauté Pat McGrath Figurine

Louis Vuitton has released a £2,940 Vivienne figurine honouring Dame Pat McGrath to mark the first anniversary of its La Beauté makeup line.

2026-09-30
Beauty: Chanel names Lucia Pieroni as its new Creative Makeup Director, effective September 14, 2026

Lucia Pieroni Appointed Chanel Creative Makeup Director

Chanel names Lucia Pieroni as its new Creative Makeup Director, effective September 14, 2026. The appointment marks a strategic shift back to a...

2026-09-25
Cosmetic dermatologist and brand founder Dr Sam Bunting has published her first book, 'FLAWLESS: Your Ultimate Guide to...

Dr Sam Bunting Launches Skin Guide

Cosmetic dermatologist and brand founder Dr Sam Bunting has published her first book, 'FLAWLESS: Your Ultimate Guide to Bright, Clear Skin'.

2026-09-24
Beauty: Hourglass Cosmetics has named make-up artist Jenny Atwood Smith as its Director of Global Artistry

Hourglass Cosmetics Appoints Jenny Atwood Smith as Global Artistry Director

Hourglass Cosmetics has named make-up artist Jenny Atwood Smith as its Director of Global Artistry. In the role, she will shape the brand's artistry...

2026-09-23
Irish brand Poco Beauty has entered the UK market through an exclusive retail partnership with Selfridges

Poco Beauty launches in UK via Selfridges

Irish brand Poco Beauty has entered the UK market through an exclusive retail partnership with Selfridges.

2026-09-18
E.l.f. Cosmetics has released a new nine-shade collection of sheer, long-lasting lip and cheek tints priced at $6 each

E.l.f. Cosmetics Launches $6 Sheer For It Blush Tints

E.l.f. Cosmetics has released a new nine-shade collection of sheer, long-lasting lip and cheek tints priced at $6 each.

2026-09-17
Beauty: Bootstrapped brand Element Brooklyn is on track to more than double sales to $19 million this year

Element Brooklyn Projects $19M Sales With Luxury Fragrance

Bootstrapped brand Element Brooklyn is on track to more than double sales to $19 million this year. Its strategy centers on offering refills priced...

2026-09-14
Nail brand Manucurist celebrates its 10th anniversary, highlighting its trend-driven vegan polish lines and expansion...

Manucurist Marks 10 Years with Global Push and New Shades

Nail brand Manucurist celebrates its 10th anniversary, highlighting its trend-driven vegan polish lines and expansion, particularly in the strategic...

2026-09-14
Trinny London debuts a 30-shade skin tint, 111SKIN launches an at-home chemical peel, Paula's Choice releases a peptide...

Trinny London, 111SKIN, Paula's Choice, Glow Recipe Launch New Products

Trinny London debuts a 30-shade skin tint, 111SKIN launches an at-home chemical peel, Paula's Choice releases a peptide moisturizer with Hannah...

2026-09-13
Beauty: Boots has launched a new marketing campaign called 'Give It Some Boots', shifting from category-led advertising

Boots Launches 'Give It Some Boots' Confidence Campaign

Boots has launched a new marketing campaign called 'Give It Some Boots', shifting from category-led advertising.

2026-09-09
Beauty: Makeup artist Bobbi Brown discussed the 1995 sale of her namesake brand to Estée Lauder Companies on a podcast

Bobbi Brown on selling her brand to Estée Lauder

Makeup artist Bobbi Brown discussed the 1995 sale of her namesake brand to Estée Lauder Companies on a podcast.

2026-09-09
Beauty: The cult fragrance brand Escentric Molecules has opened its first permanent physical store in Berlin's Mitte district

Escentric Molecules opens first store in Berlin

The cult fragrance brand Escentric Molecules has opened its first permanent physical store in Berlin's Mitte district.

2026-09-09
MAC Cosmetics has launched its ‘We All Wear MAC’ campaign featuring 12 global celebrities to promote new complexion...

MAC Cosmetics launches ‘We All Wear MAC’ campaign

MAC Cosmetics has launched its ‘We All Wear MAC’ campaign featuring 12 global celebrities to promote new complexion products, Studio Radiance Skin...

2026-09-07
Beautycon returns as 'Beautycon University' on September 19, 2026, at Rolling Greens LA

Beautycon University 2026 Lineup: Sir John, Cardi B, Keke Palmer

Beautycon returns as 'Beautycon University' on September 19, 2026, at Rolling Greens LA. The event features five themed 'majors' with masterclasses...

2026-09-04
US brand Touchland will launch at Space NK on 29 September 2026, bringing its range of scented hand sanitisers and body...

Touchland launches at Space NK in UK

US brand Touchland will launch at Space NK on 29 September 2026, bringing its range of scented hand sanitisers and body mists to UK consumers for the...

2026-09-04
Huda Beauty has expanded its Easy Bake franchise with the Ultra Snatched line, created in partnership with rapper Cardi B

Huda Beauty Launches Ultra Snatched with Cardi B

Huda Beauty has expanded its Easy Bake franchise with the Ultra Snatched line, created in partnership with rapper Cardi B.

2026-09-02
Refinery29's editors pick top 2026 perfumes in nine categories, featuring new launches and classics from Byredo...

Refinery29 Editors Name Top 2026 Fragrances

Refinery29's editors pick top 2026 perfumes in nine categories, featuring new launches and classics from Byredo, Penhaligon's, and Miu Miu.

2026-09-02
Beauty: The Australian skincare brand Wrinkles Schminkles will launch in over 60 Boots stores and online from 9 September

Wrinkles Schminkles launches in Boots stores

The Australian skincare brand Wrinkles Schminkles will launch in over 60 Boots stores and online from 9 September.

2026-09-02
Wildsmith Skin won the Sustainability & Purpose award at TheIndustry.beauty Innovators Awards 2026

Wildsmith wins sustainability award

Wildsmith Skin won the Sustainability & Purpose award at TheIndustry.beauty Innovators Awards 2026. CEO Katherine Pye detailed the brand's core...

2026-09-02